I worked with small business owner, Deb, to re-brand her jam labels and order form. She was looking for a simple style that spoke to her homegrown fruits and traditional process. The label uses straightforward typefaces and creates a modern, country feel. To keep costs down, Deb wanted a way to print at home but with style. By printing on full-sheet label paper and using a scalloped hand punch, she is able to meet her image and price point demands. Her order form was in need of organization and the ability to edit varieties from year to year. By creating easy to edit columns, total boxes, and contact information, the form streamlines ordering for her customers.